Welcome!
I'm Brian Pia, Founder and Managing Director of Daruma.AI.
I founded Daruma to help business owners turn new customers into lifelong buyers. Too many businesses invest heavily in customer acquisition, only to lose those customers after a single purchase. I’ve spent my career solving this problem—working with companies of all sizes, from solopreneurs to Fortune 100 enterprises, to create customer-first strategies that drive long-term growth.
I know firsthand how frustrating it is to win a customer, only to see them disappear. The cost, effort, and emotional toll of that cycle can be exhausting. After years of building my own businesses and advising industry leaders, I developed a proven framework that helps companies do more than just close a sale. It turns buyers into loyal advocates—fueling sustainable, profitable growth.
I believe the best customer experiences should be simple to implement—so you can grow without relying on outside experts long-term. I also believe every business should use technology that aligns with its mission and capabilities. When used strategically, AI and chatbot technologies reduce friction, improve engagement, and create effortless customer experiences.
My Offer Accelerator Strategy helps businesses structure their products and services so each purchase builds trust and reinforces the next. This not only increases revenue but also lowers customer acquisition costs by turning first-time buyers into loyal customers.
I specialize in helping entrepreneurs and leadership teams of second-stage businesses with $1M–$10M in annual revenue—a critical stage where customer churn can be the difference between scaling and stagnation. Fewer than 1% of businesses ever reach $10 million, and those that do share a common advantage: strong customer retention and strategic growth.
Through my proven methodologies, I help business owners and executives create scalable, customer-first strategies that make growth not just possible—but inevitable.
Let’s build a business that keeps customers coming back.
I founded Daruma because I believe that sustainable growth isn’t about luck—it’s about strategy, persistence, and putting customers at the heart of everything you do. Just like the Daruma doll reminds its holder to stay committed to their goals, I help business owners stay on course—removing friction, maximizing customer value, and ensuring long-term profitability.
At Daruma, we don’t just help businesses grow. We help them stay resilient, adapt, and thrive—turning big goals into lasting success.
Why Daruma?
The Daruma doll is a symbol of perseverance, resilience, and goal setting. In Japanese tradition, when you receive a Daruma, you fill in one eye while setting an important goal. The second eye is only filled in once that goal is achieved—serving as a constant reminder to stay focused and push forward, no matter the challenges. The Daruma represents determination, discipline, and the unwavering pursuit of success—values that define both my approach and the way I help businesses grow.